So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable.
Some of the common problems users are reporting are:
- Copyright infringements
- Advertising issues such as logging in, modifying campaigns, ad placement, etc.
- Exposing private tweets
- Increase in glitches such as being unable to view replies, longer load times, video loading issues, etc.
So – if your trade or non-profit association has an account on Twitter, here’s what we’re recommending.
What We’re Recommending for Associations’ Twitters
Association Services Group is recommending our clients reach out to collect and back up your data, continue organic content and diversify your social media to ensure that your audience continues to see your content.
To collect and back up your data, you will log in to Twitter as usual. Once logged in, you’ll click settings, then settings and privacy. In settings and privacy, you will click your account and then download an archive of your data. It will prompt you to enter your password and then you’ll have the ability to download your data. The entire process can take up to a day, but Twitter will email you when it’s complete.
Having your data from Twitter can help with research purposes such as:
- Market analysis
- Visualizing media landscape
- Discovering engaging topics
- Opinions from your audience
- Identifying content
Besides research, having your Twitter data handy allows you to have a backup of your history. With your backup, you can rest easy knowing you’re able to back up your entire account if needed.
Posting Organic Content on Twitter and Elsewhere
We know how hard you work to gain your audience, on any social media platform, so you don’t want to lose it by not posting content. But it has to be organic content for it to be successful. Organic content is unpaid marketing content that new and existing customers can find naturally. For example, a company posting about the benefit of their new product will pop up on their followers’ social media feeds. This means not paying to promote or boost the post, so it shows up on non-followers feeds or paying an influencer to market your company.
As an association, we recommend posting once a week, at a minimum. This will let you continue to reach the audience you have that’s active on the platform. But posting frequency depends on what platforms you’re on, the social media you use, and where your audience is. For example, if your association is more geared towards professionals, then it makes sense to post more on LinkedIn versus Instagram. Need help creating organic content? Fill out a consolation form today!
Diversify Your Social Media Reach
Speaking of your audience, if Twitter isn’t working properly for associations, then it’s not working properly for users. The inefficiency and issues with the app might drive your audience elsewhere. And it’s up to you to figure out where they went. If Twitter isn’t as popular as it once was, will your audience gravitate towards Facebook for text and long posts or Instagram for more visual content? What substitute will your audience use to replace Twitter? Once you know that, then it’s time to update your social media strategy so there’s more emphasis on the application that’s home to the majority of your audience.
ABOUT ASSOCIATION SERVICES GROUP, LLC
ASG is a Georgia-based association management company that provides professional management services to regional, national, and international trade associations, membership societies, and not-for-profit organizations. Currently, ASG serves 19 full-service clients and 15 project services clients with a staff of 35 employees. ASG is one of only 79 ANSI/AMC Institute accredited management firms in the country and is in LaGrange, Georgia.