6 Marketing Psychology Principles to Use to Boost Membership in Your Association

Posted by & filed under Association Communication, Blog, Tips and Ideas.

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Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »

What We’re Recommending to Associations Who Use Twitter

Posted by & filed under Blog, Industry News, Tips and Ideas.

So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »