Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »
To say 2020 was a unique year would be an understatement. Our clients faced uncertainty at every turn, especially when it came time to plan annual in-person events. From small professional societies, to large trade associations, all were forced to reimagine and adapt to a world where the business of members — the meetings, the… Read more »
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year… Read more »
Association Services Group takes pride in our five core values, one of which is the pursuit of excellence. Kelley Atkinson, director of conference services and a 7-year ASG veteran, recently soared to the top of her class when she received her Certified Meeting Professional (CMP) certification. Kelley is the first ASG team member to achieve… Read more »
Why Snail Mail is Back in Style By: Steena Hymes, Program Coordinator How many marketing emails did you receive today? How many of those did you read and how many did you send straight to your deleted folder? When email marketing first appeared on the scene, it was a revolutionary step that gave brands a… Read more »
5 Qualities of Excellent Customer Service By Kendra Tyner, Program Coordinator Have you ever had an amazing customer service experience? What about a negative experience? Our experiences immediately form our opinion of an organization or brand for better or for worse. Companies either thrive or fail based on the preconceived notions of their customers. Have… Read more »
Parli What? The Basics of Parliamentary Procedure By: Abby Burns, Program Coordinator In association management we regularly hold board meetings for our clients. Often, boards turn to our management team to make sure they are executing business correctly and efficiently. In order to do this, they must ensure they are knowledgeable about the structure of… Read more »
All ABOARD! On-Boarding your Board to Keep them on the Right Track. By: Caitlin Hyatt, Account Executive The election is over and the balloons have fallen, campaign signs are put up and that clever tagline is no longer necessary. The nation can finally unite again, as we are no longer split into two. Oh wait,… Read more »
Google Suite Tools at a Sweet Cost By: Brittney Roberts, Program Services Coordinator High quality programs that meet your needs can get pricey. And when you are working to make use of every dollar for your association, it’s tempting to compromise on quality in order to save some money. But not all good things come… Read more »
9 Apps that are Making Life Easier By: Steena Hymes, Program Coordinator I don’t know about you, but I love discovering something new that can make my work – and life – easier! At Association Services Group, we’ve created a collaborative working environment and one of the benefits is the sharing of resources and helpful… Read more »
Association Services Group
251 S.L. White Blvd.
PO Box 2945
LaGrange, Georgia 30241
Phone: 706-845-9085
