Are you doing all you can to find new members?
Discover ways to reinvigorate stagnant or declining numbers.
Your association needs to offer more than just a membership to attract and excite prospective members. Your prospects need to know what that membership means to them, and why they want exclusive access to your community. When it comes to effective membership recruitment, you should not focus on selling membership, but rather getting your prospective members involved in a relationship with your association. Membership recruitment campaigns require time and resources that many associations just don’t have. That is where ASG can help as an experienced and successful membership recruitment management team.
Membership recruitment depends on specific communication strategies, designed to reach and inspire prospects. Whether it’s the opportunity to connect, help with achieving goals, or the chance to develop professionally, all of your future members are looking for a benefit. In order to consistently grow membership, associations must think of prospective members as customers, and offer them something for their investment in a membership. ASG has extensive experience and a proven track record of success in developing membership recruitment campaigns.
One academic society partnered with ASG to improve its messaging and image.
While campus budgets continue to struggle the society saw membership increase13.3% from 2007 to 2013, while working with ASG.
I personally feel that our meetings will only get better as ASG gets the total feel for what we do and how we do it – and the suggestions you bring to the table. You made the meeting very easy for us – and while I realize that you always say “that’s what we’re here for” we do appreciate the effort you put into making it so.
Brian R. MacPherson, Ph.D. | AACA President 2013-2015
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Let me take this opportunity to thank you for all your work. I know that when a conference goes as well as this one, it’s a result of a lot of people doing a good job. Thank you for being a major part of the equation!
Lucia Tranel | HAPS Executive Board Member