Association Services Group Achieves AMC Institute Accreditation (LaGrange, GA, July 20, 2024) – Association Services Group announced that it has recently been awarded accreditation by AMC Institute, the global trade association representing the Association Management industry. Among 500-plus Association Management Companies (AMC) worldwide, just 80 have achieved AMC Institute Accreditation, demonstrating the commitment and the… Read more »
Posts Tagged: association management
6 Marketing Psychology Principles to Use to Boost Membership in Your Association
Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »
What One Agriculture Expert Learned from Germany’s Agriculture and Farmers
Beth Oleson has worked for Association Services Group (ASG) for 17 years. A subject matter expert in food safety and agriculture, Beth found her home at ASG when one of the clients, the Georgia Fruit and Vegetable Growers Association (GFVGA), needed a Director of Food Safety. “One of the main aspects of ASG that I… Read more »
What We’re Recommending to Associations Who Use Twitter
So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »
Rising to the occasion: ASG creates innovative strategies to meet clients’ needs
To say 2020 was a unique year would be an understatement. Our clients faced uncertainty at every turn, especially when it came time to plan annual in-person events. From small professional societies, to large trade associations, all were forced to reimagine and adapt to a world where the business of members — the meetings, the… Read more »
Creating Successful Business Connections Virtually
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year… Read more »