Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »
Blog
Association Services Group, LLC Grows by 35 Percent in 2022
FOR IMMEDIATE RELEASE Contact: Samantha Kilgore skilgore@asginfo.net 229-392-4874 ASSOCIATION SERVICES GROUP, LLC GROWS BY 35 PERCENT IN 2022 LaGrange, GA (December 15, 2022) — Association Services Group, LLC, (ASG) added six new non-profit association clients in 2022. To accompany the growth rate of nearly 40 percent, the association management firm also hired three… Read more »
What We’re Recommending to Associations Who Use Twitter
So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »
Association Services Group, LLC, Announces New Ownership Team
A trio of women to carry forward a legacy of service LaGrange, GA (October 1, 2021) — Association Services Group, LLC, (ASG) is excited to announce the transition of company ownership from owner and President Charles Hall to existing management partners and veteran association management professionals, Caitlin Hyatt, Samantha Kilgore, and Katie Oxford. ASG is… Read more »
Attending Association Meetings in a Post-Pandemic World
By: Debbie Johnson, ASG Account Manager A few weeks ago, I had the opportunity to attend the 2021 GSAE Annual Meeting at the Read House in Chattanooga, TN. This was my first meeting as an attendee since COVID-19 and I wasn’t entirely sure what to expect. My clients have a total of 19 in-person meetings… Read more »
Rising to the occasion: ASG creates innovative strategies to meet clients’ needs
To say 2020 was a unique year would be an understatement. Our clients faced uncertainty at every turn, especially when it came time to plan annual in-person events. From small professional societies, to large trade associations, all were forced to reimagine and adapt to a world where the business of members — the meetings, the… Read more »
Creating Successful Business Connections Virtually
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year… Read more »
Congratulations to ASG Director of Conference Services Kelley Atkinson
Association Services Group takes pride in our five core values, one of which is the pursuit of excellence. Kelley Atkinson, director of conference services and a 7-year ASG veteran, recently soared to the top of her class when she received her Certified Meeting Professional (CMP) certification. Kelley is the first ASG team member to achieve… Read more »
Congratulations to ASG Director of Accounting Dolores Thomason
Association Services Group takes pride in our five core values, one of which is the pursuit of excellence. Dolores Thomason, director of accounting and 8-year employee at ASG, recently reached a top tier. Her hard work and perseverance paid off as she completed the required courses necessary to become a certified accounting paraprofessional, CAP. The… Read more »