6 Marketing Psychology Principles to Use to Boost Membership in Your Association

Posted by & filed under Association Communication, Blog, Tips and Ideas.

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Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »

What One Agriculture Expert Learned from Germany’s Agriculture and Farmers

Posted by & filed under ASG News, Events, Industry News, What I Learned.

Beth Oleson has worked for Association Services Group (ASG) for 17 years. A subject matter expert in food safety and agriculture, Beth found her home at ASG when one of the clients, the Georgia Fruit and Vegetable Growers Association (GFVGA), needed a Director of Food Safety. “One of the main aspects of ASG that I… Read more »

What We’re Recommending to Associations Who Use Twitter

Posted by & filed under Blog, Industry News, Tips and Ideas.

So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »

Rising to the occasion: ASG creates innovative strategies to meet clients’ needs

Posted by & filed under ASG News, Association Communication, Blog, Events, Success Stories.

To say 2020 was a unique year would be an understatement. Our clients faced uncertainty at every turn, especially when it came time to plan annual in-person events. From small professional societies, to large trade associations, all were forced to reimagine and adapt to a world where the business of members — the meetings, the… Read more »