This Thanksgiving, Count your Blessings (not your calories).

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This Thanksgiving, Count your Blessings (not your calories). By: Abby Burns, Program Coordinator Although Thanksgiving is the theme of November, giving thanks should not only be done one month a year! Here at Association Services Group, we have so much to be thankful for, however, sometimes being thankful is the last thing that comes to… Read more »

5 Qualities of Excellent Customer Service

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5 Qualities of Excellent Customer Service By Kendra Tyner, Program Coordinator Have you ever had an amazing customer service experience? What about a negative experience? Our experiences immediately form our opinion of an organization or brand for better or for worse. Companies either thrive or fail based on the preconceived notions of their customers. Have… Read more »

Bringing Generations Together: How to Bridge the Gap

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Bringing Generations Together: How to Bridge the Gap By: Jenna Jones, Program Coordinator Being relatable is a key component of any association. There are those that have served in the industry planting seeds for many years, while others are just entering the industry looking for ways to set themselves apart.  Whether you are considered a… Read more »

4 Strategies to Increase Brand Exposure

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4 Strategies to Increase Brand Exposure By: Dawn Cheplick, Program Coordinator Inspiring consumers to purchase and use Georgia-grown watermelons continues to be a top priority for the association members and industry partners of the Georgia Watermelon Association. With the height of watermelon season approaching, the GWA is busy collaborating with PR firms, athletic events, media… Read more »

A Turducken Reflection

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A Turducken Reflection By: Samantha Kilgore, Account Executive  Isn’t the turducken an interesting thing? The matryoshka doll of Thanksgiving– that is – a chicken, put inside of duck, stuffed inside of a turkey. The trifecta of poultry to satisfy all of your holiday meal desires. According to Wikipedia, the creator of the turducken is the… Read more »