6 Marketing Psychology Principles to Use to Boost Membership in Your Association

Posted by & filed under Association Communication, Blog, Tips and Ideas.

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Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »

What One Agriculture Expert Learned from Germany’s Agriculture and Farmers

Posted by & filed under ASG News, Events, Industry News, What I Learned.

Beth Oleson has worked for Association Services Group (ASG) for 17 years. A subject matter expert in food safety and agriculture, Beth found her home at ASG when one of the clients, the Georgia Fruit and Vegetable Growers Association (GFVGA), needed a Director of Food Safety. “One of the main aspects of ASG that I… Read more »

Association Services Group, LLC Grows by 35 Percent in 2022

Posted by & filed under ASG News, Blog, Success Stories.

Association Services Group New Sign

FOR IMMEDIATE RELEASE  Contact: Samantha Kilgore  skilgore@asginfo.net  229-392-4874    ASSOCIATION SERVICES GROUP, LLC GROWS BY 35 PERCENT IN 2022    LaGrange, GA (December 15, 2022) — Association Services Group, LLC, (ASG) added six new non-profit association clients in 2022. To accompany the growth rate of nearly 40 percent, the association management firm also hired three… Read more »

What We’re Recommending to Associations Who Use Twitter

Posted by & filed under Blog, Industry News, Tips and Ideas.

So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »