Decoding Millennials

Posted by & filed under Association Communication, Tips and Ideas.

Decoding Millennials By Caitlin Hyatt, Account Executive Millennial is a term referring to the generation born from 1980 onward, brought up using digital technology and mass media.  Unless you’ve been living under a rock, you’ve likely been bombarded with messaging on how important this demographic is.  TBH, it’s tough to do this when you can’t… Read more »

Does Your Association Have a Social Media Game Plan?

Posted by & filed under Association Communication, Tips and Ideas.

Does Your Association Have a Social Media Game Plan? 74% of associations indicated that increasing member engagement is a top membership goal, according to Marketing General’s Membership Marketing Report. Yet, lack of engagement with the organization was cited as among the top three reasons for members not renewing. That’s where social media can be a major game… Read more »