Association Services Group Unveils New Brand Identity and Website, Reflecting More Than 30 Years of Growth and a Bold Path Forward
- Sarah Ann McCain
- May 25
- 2 min read
LaGrange, GA — May 26, 2026 — Association Services Group (ASG), an AMCI-accredited association management company with more than three decades of experience, announced the launch of a refreshed brand identity and a newly redesigned website. This rebrand reflects the momentum of a company grounded in 30 years of experience and moving forward with purpose.
The updated visual identity introduces a refined color palette, elevated typography, and a new logo that draws on organic forms reimagined through a modern, geometric lens. The design intentionally bridges ASG's history with its forward-looking vision, reflecting both where the company has been and where it's headed.
The rebrand comes at a time of meaningful growth for ASG. The company has expanded its team, sharpened its service capabilities, and continued to attract associations that value a true management partner. ASG's AMCI accreditation, held by fewer than 10 percent of association management companies, remains a cornerstone of its commitment to professional standards and client success.
“We are so excited about this new brand identity, which reflects both our history and our future. This brand represents the incredible relationships, growth, and experiences that have shaped ASG over the years, while also capturing the momentum and vision that is driving us forward,” said Samantha Kilgore, COO of Association Services Group.
The new website is a clear, polished look at who ASG is and what we offer. It gives visitors a direct look at ASG's full suite of services, from board management and financial oversight to government relations, membership, and communications, alongside the experience and values that set ASG apart.
ASG has long distinguished itself through stability and committed partnership. With an average staff tenure of six years and an average client tenure of 7.5 years, the company's track record speaks to the strength of its relationships.
The refreshed brand and website are the latest expressions of that commitment, and a signal to the association community that ASG's next chapter is already underway.
To learn more about Association Services Group, visit www.associationservicesgroup.net or contact us at 706-845-9085.
About Association Services Group, LLC
ASG is a Georgia-based association management company founded by Charles Hall in 1995. ASG provides professional management services to trade associations, membership societies, and not-for-profit organizations. Currently, ASG serves 19 full-service clients and 22 project services clients with a staff of 39 employees. ASG is one of only 80 AMC Institute-accredited management firms in the country and is located in LaGrange, Georgia.
Media Contact: Samantha Kilgore
Chief Operating Officer
706. 845.9085