By: Debbie Johnson, ASG Account Manager A few weeks ago, I had the opportunity to attend the 2021 GSAE Annual Meeting at the Read House in Chattanooga, TN. This was my first meeting as an attendee since COVID-19 and I wasn’t entirely sure what to expect. My clients have a total of 19 in-person meetings… Read more »
Association Events
Creating Successful Business Connections Virtually
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year… Read more »
Bringing Generations Together: How to Bridge the Gap
Bringing Generations Together: How to Bridge the Gap By: Jenna Jones, Program Coordinator Being relatable is a key component of any association. There are those that have served in the industry planting seeds for many years, while others are just entering the industry looking for ways to set themselves apart. Whether you are considered a… Read more »
Real World Events and Impact on Client Meetings – Risk Management and Crisis Preparedness
Real World Events and Impact on Client Meetings – Risk Management and Crisis Preparedness By: Kelley Atkinson, Director of Conference Services My previous blog detailed my experience with event cancellation due to Hurricane Irma. In the weeks after my real world experience with life threatening weather, another life threatening crisis took place and made national… Read more »
Ambitious Associations: How to Harness and Direct Goals
Ambitious Associations: How to Harness and Direct Goals By: Samantha Kilgore, Account Executive Have you ever had one of those breakthrough moments in a board meeting that resulted in an idea for a new member program? You know the one. Your board or taskforce has been discussing an issue for several minutes, and you can… Read more »
Add a little “Soul” to Sponsorship Income
Add a Little “Soul” to Sponsorship Income By Caitlin Hyatt, Account Executive Sponsorships – in terms of importance, after membership dues, they’re the lifeblood of any non-profit association event. Just one meeting without a full-fledged sponsorship roster can send an association’s bottom line south of the border. In an age where most companies are already… Read more »
Avoid These Meeting Planning Pitfalls
Avoid These Event Planning Pitfalls No matter how much planning and organizing you do for a big meeting or event, something is sure to go wrong. Being prepared for the unexpected should be part of your event planning. Problems often occur when all the big pieces of the puzzle are under control, but the smaller… Read more »
